Walter Ludwig, a native of Alsace, was an amateur rose breeder that worked all his life at the Post Office. As a big fan of roses, he had a key role in what concerns creating the famous rose garden of Saverne, completed in 1900, and remained ahead of the "Société des Amis des Roses d'Alsace" until his death during the Second World War.
Throughout his life, Walter created some other roses but interest but only 'Madeleine Selzer' was introduced into the trade. The double flowers, slightly fragrant, blossom in a lemon yellowish shade and later evolve into a pure white color. The petals are very thin and delicate. Nonetheless this rose is quite resistant, having a lush single bloom. Still today it is considered to be one of the best multiflora roses.